Who are we?

The SOBAH Team

Scintillating Creators

We are a group of makers, obsessed with creating companies, teams, products, and services. We help build products that will get to the heart of your business objectives.

Through uncovering deep customer insights, our team will produce world-class interfaces with formidable user experiences. With over 20 years of experience working with companies (Fortune 500 or startups) and expertise in hands-on product development, we will give you the leverage you have been looking for.

Outstanding strategists

We are at the forefront of innovation, driven by strategy and user experience. We will address the entire breadth of client opportunities t0 make your business desirable for customers, financially viable for stakeholders, and feasible to build and deliver to the world. Share with us your most ambitious projects and in return you will get digital products that will integrate seamlessly with your business goals.

Buoyant Storytellers

Our team believes that design brings stories to life. We work closely with our clients to ensure that our tailor-made solutions convey their stories.

Our core focus is to combine divergent ideas and creativity to design effective solutions that break the mold. The Sobah team unites with our clients to work as a synchronized unit, an extension of the team, to ensure that we can deliver you with engaging and emotionally connected products.

Artistic Visionaries

A successful product is one that can answer an unmet need of end users. Through design minded thinking and conversations, we ensure that our human-centered approach allows us to close the gap between design and engineering.

Our team will translate ideas into beautiful, usable ingenious digital products. We will discover gaps and identify opportunities, find solutions, explore and design creative options, and imagine much more.

Humble Enthusiasts

We are digital artisans. Passion for innovation is an ethos which is embedded into Sobah System’s genetic code.

Our goal is not only to solve people’s problems, but to redefine and transform them. We thrive on connecting the intangibles and shaping ideas into action, humanising technology in exciting ways. Let’s build together.